Pascualina's story
Paulina Monckeberg Bruner
is a Chilean graphic designer graduated from the Universidad de Chile, also
studied Marketing and Advertising. She is the
sister of the minister Cristian Monckeberg and niece of journalist María Olivia
Monckeberg. She became known for the creation of the famous
"Pascualina" notebook bought by thousands of teenagers. She created
the character of Pascualina in 1989 and the first copy went on sale in 1990. According
to her, the notebook "was born with the aim of training little girls. It
proposes to improve their character day by day and helps them grow as
people."
Years later, the
controversy arose that the notebook contained conservative and sexist messages
about sexual freedom, femininity and obedience as fundamental values. This was
because Paulina was a member of Opus Dei that is she has vows of chastity,
poverty and obedience to the branch of the Catholic Church.
Among the most
controversial phrases are:
- "Don’t
access sex without a marital commitment"
- "No
one is to blame for what happens to us"
- "It’s
a mistake to want to resemble men in ways and behaviours"
- "Don’t do what lowers your status as a woman"
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